Tags
6 pages tagged with Communication:
- CDE project 11 summary: communication with individual donors Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.
- Copywriting and design strategies for better donor newsletters: a before and after success story Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.
- How jargon destroys non-profit fundraising and marketing Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!
- The wit and wisdom of George Smith - Seriously, let’s be silly When writing his regular article back in 1993, George Smith mused on how we use language, the dangers of taking opinions as gospel, and why it’s good to be silly.
- What creates highly loyal supporters? What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
- Why is it key for fundraisers to understand supporter loyalty? What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
