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8 pages tagged with Disability:

  • Action on Hearing Loss: put a gift in your will by SOFII Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.
  • ALS Canada: ‘Ways to Support’ document by SOFII SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.
  • Arthritis Care: ‘people like us’ campaign by SOFII This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.
  • Botton Village ‘Frances’ pack by SOFII Botton Village was a pioneer of relationship fundraising. This is fundraising direct mail as it should be – sincere, engaging, heart-warming and very compelling.
  • Guide Dogs NSW/ACT*: ‘tea for two’ appeal by SOFII A double award-winner from the Guide Dogs of New South Wales that surpassed previous appeals not only in money but in showing how that the organisation does so much more for blind people, young and old, than training dogs: adorable as they might be.
  • Mencap: Christmas appeal by SOFII This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
  • The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference by SOFII Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.
  • The National Asthma Campaign: Straws mailing by SOFII This revolutionary pack from 1991 features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.