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14 pages tagged with Media:

  • CDE project 11: part 2 - guidance on integration by The Commission on the Donor Experience Integrated fundraising is meant to be the fundraisers weapon to combat the abundance of ways we can now communicate with, and listen to, our supporters.
  • CDE project 11a summary: mass media by The Commission on the Donor Experience Mass market media does not lend itself to a one size fits all best practice guide. The brand position, budget, fundraising product and area of work will greatly determine the approach you take.
  • CDE project 11a: the approach by The Commission on the Donor Experience The Commission for the Donor Experience seeks to look at fundraising, in this instance mass market fundraising, from the point of view of the donor.
  • CDE project 22 summary: media relations and the public face of charities by The Commission on the Donor Experience This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.
  • CDE project 22: conclusions by The Commission on the Donor Experience To grow and thrive, charities must decide to communicate their individual and collective vision confidently to the world.
  • CDE project 22: links across the Commission projects and appendix 1, 2 and 3 by The Commission on the Donor Experience Links across the Commission projects. Appendix 1: case study. Appendix 2: research resources. Appendix 3: methodology.
  • CDE project 22: putting the principles and actions into practice by The Commission on the Donor Experience Accentuate the positive. Grow the grassroots. Work with the media. Make it personal. Be brave. Be decisive.
  • CDE project 22: the approach by The Commission on the Donor Experience Consolidate the available evidence. Assimilate (and not duplicate). Canvas expert opinion. Review a representative selection of mainstream media coverage. Suggest some approaches to enlarge the coverage pool and rebalance the tone.
  • CDE project 22: the approach - assimilate existing activity by The Commission on the Donor Experience The group seeks to explain the changes underway in the sector.
  • CDE project 22: the approach - canvas expert opinion by The Commission on the Donor Experience This project consulted widely, both with individual charity communicators and with acknowledged pan-industry experts, as explained in Appendix 3.
  • CDE project 22: the approach - consolidate the evidence by The Commission on the Donor Experience In addition to the Charity Commission’s own trust-tracking, research studies from nfpSynergy, CAF, Britain Thinks (for CharityComms and NCVO) and New Philanthropy Capital were all reviewed.
  • CDE project 22: the approach - suggest a new approach by The Commission on the Donor Experience In summary, we explored what drives public trust; we acknowledged honestly, through expert input, the innate challenges in justifying that trust, and then analysed the media to understand what types of stories might ‘play’ well.
  • CDE project 23: part 5 - project 18 - 22 by The Commission on the Donor Experience 18. Supporters as advocates 19. Evidence of impact and effectiveness 20. Fundraising investment 21. Working with suppliers 22. Media relations and the public face of charities
  • Really Ugly Sweater by SOFII In a novel twist on the traditional ugly Christmas sweater, SOS Children’s Villages Belgium came up with a fantastic idea that promptly captured the attention of thousands of potential donors.