AOG direct mail clinics
In 2024, John Lepp, Jen Love and their team at Agents of Good (AOG) generously put together this series of free direct mail clinics for fundraisers. Each 10 to 15 minute session talks about a specific topic (strategy, offers, envelopes, letters, etc), and they are all designed especially for fundraisers.
So, whether you work at a big organisation or a small charity, SOFII encourages you to explore these practical video workshops. With every one you watch, you’ll be one step closer to creating emotive and effective direct mail appeals.
Special direct mail clinic – The one with Ken Burnett (on relationship fundraising!)
by Carolina Herrera
In this first special direct mail clinic, John Lepp welcomes Ken Burnett for a chat. Ken talks to you about his newly revised and third edition of Relationship Fundraising – and explains why the book is increasingly relevant to fundraisers today. This clinic really could help shape the future of your fundraising, enjoy!
Read moreSpecial direct mail clinic – The one with Rachel Zant (on feelings!)
by Carolina Herrera
In the next special direct mail clinic, John Lepp and Rachel Zant talk to you about the importance of infusing emotion in your appeals. Yes, this clinic explores all the feelings - from happy to sad and everything in between. If you want to ensure your appeals are emotive and effective in 2026, this is a great place to start.
Read moreSpecial direct mail clinic – The one with Danielle Wallace (on typography!)
by Carolina Herrera
Join John Lepp and his guest Danielle Wallace to look at the weird and wonderful world of typography. In this special direct mail clinic, Danielle starts by calling typography the ‘unsung hero of direct mail’, before giving you some tips that will help ensure your donor actually reads what you’re sending them.
Read moreSpecial direct mail clinic – The one with Mike Duerksen (on undesignated gifts!)
by Carolina Herrera
The next guest to visit John Lepp for a special direct mail clinic is Canadian fundraiser Mike Duerksen. In this episode, Mike hones in on a very important topic for fundraisers... how to secure undesignated or unrestricted funds. Watch this 15-minute masterclass and you’ll learn how small tweaks to language can make a big difference to your ‘ask’.
Read more
