Special direct mail clinic – The one with Danielle Wallace (on typography!)
Join John Lepp and his guest Danielle Wallace to look at the weird and wonderful world of typography. In this special direct mail clinic, Danielle starts by calling typography the ‘unsung hero of direct mail’, before giving you some tips that will help ensure your donor actually reads what you’re sending them.
- Written by
- Carolina Herrera
- Added
- March 20, 2025
This year, you will probably spend hours and hours working on copy. You’ll write, edit, and revise your fundraising communications carefully, hoping that your donors will be inspired enough to make a donation.
But are you also spending enough time looking at the design of your communications – and more specifically – at your typography?
In this 20 minute, informal video chat, John Lepp and Danielle Wallace explore typography and help you consider how your letter actually looks on the page. They explain how your donor’s eye might skim that page and how simple things like font choice can impact the effectiveness of your letters and fundraising materials.
With tips inspired by Jeff Brooks – Danielle helps you learn the difference between Serif and Sans Serif fonts, and points out which one you should be using!
In her day to day work as the founder of GrowBetter, Danielle enjoys looking at how typography and design influence fundraising success. She leaves you with an important lesson – ‘your message will be lost if your font is a mess’.
So go on, have a watch of this fun and very useful clinic. It just might mean your next letter grabs the eyes and attention of your donors.
John Lepp (he/him) is a fundraiser, designer and donor champion with more than 20 years of experience working with charities across Canada and around the world. As partner at Agents of Good, he helps charities tell stories that inspire donors to give, both online and offline. John is a respected and coveted international speaker who has travelled the world encouraging fundraisers be more human and vulnerable with those other amazing humans we call donors.
His latest book, Creative Deviations offers plenty of tips for how fundraisers can infuse their storytelling, fundraising and direct response with more creativity.
