Name: The SOFII Foundation
Price range: $

Tutorial 22: Whatever happened to real stories about real people?

by Jerry Huntsinger

You are probably going to have more successes than failures if you begin most of your letters with an illustration. Your readers are usually in neutral when the letter is being scanned; but once they get involved in the story, then suddenly you have captured their attention.

Tutorial 23: Beware the fatal disease of one-sidedness

by Jerry Huntsinger

In this amusing, yet thought-provoking article, Jerry comments on a not-so-new affliction that affects many fundraisers…are you one of them?

Tutorial 24: How to write a long letter

by Jerry Huntsinger

Extensive testing by a wide variety of charities shows that long copy wins most of the time, especially for prospect mail and emotional house appeals. Of course, there are exceptions and it’s always best to test. Read more here.

Tutorial 25: 22 ideas for keeping your reader moving on

by Jerry Huntsinger

Keep in mind these principles when you write long letters.

Tutorial 26: How to make a short letter work

by Jerry Huntsinger

Find out how to write successful short letters with these 10 helpful rules.

Tutorial 27: A good start

by Jerry Huntsinger

Learn how to edit your letters and begin with that great emotion that often only surfaces until page two.

Tutorial 28: Is it time to get rid of ‘dear friend’?

by Jerry Huntsinger

Is there a better way to get off to a good start when writing a form letter? Here are some alternatives you may wish to consider. I’ll leave it to you to decide whether any or all of them are good, bad, or just plain ridiculous.

Tutorial 29: Slash your letter writing time in half

by Jerry Huntsinger

I’m assuming that you are already familiar with the basic mechanical techniques for creating a fundraising letter. On the other hand, if you don’t know the first thing about writing a fundraising letter, read on anyway. I’ll show you how easy it is and how much fun you can have doing it.