Video fundraising
In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.
Cesvi: ‘stop AIDS at birth’ campaign
by Joe Burnett
Cesvi launched the first fully integrated fundraising campaign in Italian history that was inspired by the words of HIV-positive child Nkosi Johnson at the International AIDS Conference in Durban in 2000.
Read moreALS Foundation Netherlands: I have already died
by SOFII
This powerful and moving campaign gives a storytelling platform to people who have ALS.
Read moreChildren’s Medical Research Institute: the video that broke the Internet’s heart
by SOFII
Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
Read moreAlex’s Lemonade Stand Foundation (ALSF) end-of-year campaign
by SOFII
Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.
Read moreRSPCA: ‘home for life’ scheme
by Alex McDowell
A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.
Read moreAt last, some genuinely fresh thinking in press advertising from a charity
by Andrew Papworth
Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’
Read moreSOFII: the BIG questions
by SOFII
How do we make donors feel really special? And how do they want to see us?
Read moreSickKids: ‘together we will’ campaign
by SOFII
This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.
Read moreFacing the World: excellent use of video
by SOFII
This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
Read moreAlexander’s Fund: how fundraising inspired a community to save a life
by SOFII
Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
Read moreOxfam UK: the £2.00 a month proposition to new donors
by SOFII
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
Read moreThe Girl Effect: starting conversations for change
by SOFII
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
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