Brilliant use of video
In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.
NSPCC ‘Open Your Eyes’ direct response TV ad
by Giles Pegram CBE
A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.
Read moreNSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’
by Giles Pegram CBE
We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
Read moreNO MORE's Super Bowl 49 PSA: Listen
by SOFII
This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
Read moreGive Them Refuge Christmas Campaign
by Joe Burnett
Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
Read moreAct for Peace's refugee social experiment
by SOFII
A filmed social experiment that tested Australia's compassion for refugees and led to viral success for the charity.
Read moreUNICEF Christmas adverts
by Joe Burnett
These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.
Read moreCesvi: ‘stop AIDS at birth’ campaign
by Joe Burnett
Cesvi launched the first fully integrated fundraising campaign in Italian history that was inspired by the words of HIV-positive child Nkosi Johnson at the International AIDS Conference in Durban in 2000.
Read moreALS Foundation Netherlands: I have already died
by SOFII
This powerful and moving campaign gives a storytelling platform to people who have ALS.
Read moreMédecins sans Frontières (Doctors Without Borders): powerful storytelling without words
by SOFII
This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
Read moreA 'hair-raising' message from the Swedish Childhood Cancer Foundation
by SOFII
Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original.
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