Video fundraising

In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.

ALS Foundation Netherlands: I have already died

by SOFII

This powerful and moving campaign gives a storytelling platform to people who have ALS.

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Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII

Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.

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Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign

by SOFII

Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.

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RSPCA: ‘home for life’ scheme

by Alex McDowell

A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.

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At last, some genuinely fresh thinking in press advertising from a charity

by Andrew Papworth

Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’

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SOFII: the BIG questions

by SOFII

How do we make donors feel really special? And how do they want to see us?

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SickKids: ‘together we will’ campaign

One of the print ads.

by SOFII

This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.

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Facing the World: excellent use of video

http://facingtheworld.net/children/previous-patients/

by SOFII

This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.

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Alexander’s Fund: how fundraising inspired a community to save a life

by SOFII

Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.

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Oxfam UK: the £2.00 a month proposition to new donors

man fishing

by SOFII

Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.

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The Girl Effect: starting conversations for change

The Girl Effect

by SOFII

The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.

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Ken Burnett’s two great stories.

by Ken Burnett

Here are two grainy, shaky but very inspiring stories; Gabriella’s new feet and The worst tourist in the world.

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