Broadcast
The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
by SOFII
In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Read moreCentrepoint ‘sponsor a room’: donor acquisition
by SOFII
This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.
Read moreThe Dogs Trust: sponsor a dog scheme, television commercials
by SOFII
These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
Read moreProstate Cancer Research Fund: fundraising from beyond the grave
by SOFII
How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
Read moreMultiple Sclerosis Society, Holland: television commercial
by SOFII
This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks. This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.
Read moreTHE PLAN: the launch of child sponsorship, Spain 1937
by SOFII
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
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