Broadcast
Centrepoint ‘sponsor a room’: donor acquisition
by SOFII
This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.
Read moreThe Dogs Trust: sponsor a dog scheme, television commercials
by SOFII
These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
Read moreProstate Cancer Research Fund: fundraising from beyond the grave
by SOFII
How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
Read moreTHE PLAN: the launch of child sponsorship, Spain 1937
by SOFII
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
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