Charity shops and trading

Toilet Twinning

by SOFII

The radical concept of toilet twinning brought at least 300 smiles to the audience at IWITOT. John Bird of data experts Blackbaud says its success is because it directly explains the cause and, obviously, has strong links to aspects of the donor's life that make it relevant. The beauty is, some elements are easily transferable to other charities.

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Advantage Africa: Christmas gift wrapping offer

by SOFII

Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.

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SolarAid: ‘spread the light’ campaign

postcard

by SOFII

Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

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Handicap International: the Christmas tree bag

by SOFII

A Christmas product that aims to get into six million homes to help disabled children.

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Who Gives a Crap: the ‘sit down’

by Sue Kershaw

Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.

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HEKS charity shop Switzerland: virtual but not traditional gifts

by SOFII

This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.

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Portuguese Red Cross: the store that sells hope

The store logo.

by SOFII

This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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MSF warehouse: virtual catalogue and mass marketing campaign

MSF crate

by SOFII

This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.

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Grannies’ Pizzas for Vishranthi Old People’s Home

by SOFII

How can two ladies, in their seventies, collect over 10 million rupees to build an old age home? It would be difficult for anyone to answer that question, particularly when the correct answer is – by selling pizzas. The case is an inspiration for anyone who believes in following their dreams.

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