Charity shops and trading

I wish I’d thought of… charity shop Gift Aid

by Jonathan Cook

Charity shop Gift Aid. Is it fundraising history? Is it fundraising innovation? Is it a tax loophole for good? Honestly, it’s probably all three! Jonathan Cook takes you on the somewhat strange yet fascinating journey of how charity shops began making 25 per cent more for every pound they earned by simply selling the UK’s donated goods.

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Charity e-commerce – learning from the best online shops in the sector

by Matt Smith

Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.

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Charity shops: Why I wish I’d thought of them

by Jennifer Ruthe

In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.

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IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love

by Megan Townshend

Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition! 

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