Charity shops and trading
‘Social Swipe’: raising money for Misereor through interactive posters
by Craig Linton
The world's first interactive advertisement display able to accept credit card donations, Social Swipe makes it simple to donate and gives instant emotional gratification to the donor: No wonder over 1,000 people swiped a donation in the first month.
Read moreToilet Twinning
by SOFII
The radical concept of toilet twinning brought at least 300 smiles to the audience at IWITOT. John Bird of data experts Blackbaud says its success is because it directly explains the cause and, obviously, has strong links to aspects of the donor's life that make it relevant. The beauty is, some elements are easily transferable to other charities.
Read moreOxfam: Marks and Spencer’s ‘schwopping’ partnership
by SOFII
This partnership between Oxfam UK and retailer Marks and Spencer (M&S) fulfilled the needs of people in the UK and developing countries. The planet was a winner too.
Read moreAdvantage Africa: Christmas gift wrapping offer
by SOFII
Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
Read moreSolarAid: ‘Spread the light’ campaign
by Richard Turner
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from SolarAid shows how fundraisers used the passion their donors feel for the cause to recruit friends, neighbours and family members of those same donors, bringing them onboard as SolarAid supporters too.
Read moreHandicap International: the Christmas tree bag
by SOFII
A Christmas product that aims to get into six million homes to help disabled children.
Read moreWho Gives a Crap: the ‘sit down’
by Sue Kershaw
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreMedicos Sin Fronteras: medicine for someone else’s pain
by SOFII
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Read moreMSF warehouse: virtual catalogue and mass marketing campaign
by SOFII
This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.
Read moreGrannies’ Pizzas for Vishranthi Old People’s Home
by SOFII
How can two ladies, in their seventies, collect over 10 million rupees to build an old age home? It would be difficult for anyone to answer that question, particularly when the correct answer is – by selling pizzas. The case is an inspiration for anyone who believes in following their dreams.
Read moreActionAid’s Christmas collection: virtual gifts that keep on giving
by SOFII
The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.
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