Data and reports
Creative and effective use of data can transform your fundraising. This showcase features a range of case studies from organisations who are committed to making the most of their data. It also includes articles that show you how to get more from the data you hold. Finally, you will find pieces on fundraising data and benchmarking that could offer you useful information when planning future budgets and communications.
Supporter insights: what are they, why bother with them and how to uncover them?
by Kevin Waudby
In this thought-provoking article, Kevin Waudby shows how great supporter insight can help differentiate your charity from your competitors and be the difference between a supporter giving to your cause instead of theirs.
Read moreDr Barnardo’s Homes: four fundraising greats from the distant past
by SOFII
Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a unique treasure for the body of fundraising knowledge and best practice.
Read moreWWF Canada: new donor questionnaire
by SOFII
This questionnaire, though a separate and distinctive part of WWF’s new donor welcome process, is an integral part of it. Great donor development in practice, and easy to emulate.
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