Creative and effective use of data transforms fundraising, yet few organisations claim to be happy with how they use their data and many are well aware they don’t make the best of it. When asked why fundraising results are below par most organisations at some time or other will admit they’re not fully on top of their data. Yet there’s real gold in data, for those who do it right. This showcase features a range of case studies from organisations committed to making the most of their data and several articles from leading experts to show you how to get more from your data.

CDE project 3 appendix 5: Glossary and appendix 6: sources of further information

by The Commission on the Donor Experience

 Glossary and Sources of further information

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How we deal with data, why it matters and why we’ve really got to get this right, right now

by Ken Burnett

Access to and control of data is becoming more and more restricted, which will have serious repercussions on UK charities, so we need to get how we deal with data right - now. This is the realisation Ken Burnett came to after reading Steve MacLaughlin’s Data Driven Nonprofits and his conclusions are essential reading for all fundraisers. 

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M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

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Don’t let’s get carried away by talk of recovery

by Andrew Papworth

Are your donors worried about the economy and the impact it has, or could have, on their finances? Are they likely to put their families – and themselves – before your charity, which they love? Andrew Papworth gives some figures from a recent survey in the UK that throw some light on how confident donors are about their financial futures.

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ORBIS: gift aid campaign


Making life easy for donors is in this proposition from ORBIS UK: you can save someone’s sight by just ticking a box.

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St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results

Some of the teams and work that St Michael’s generous donors help.


St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal? 

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The great donor exodus, and what to do about it. A three-part series from Jay Love


by Jay Love

Jay Love’s revealing infographics have been setting American fundraisers alight recently, with good reason. Why do donors head for the exit? How does our sector’s attrition compare with customers of for-profit businesses? Do larger donors leave sooner? How many donors could you keep, if you just did some things differently?

Now on SOFII, widely respected data specialist and entrepreneur Jay Love explores these seemingly permanent hot topics with two generous helpings of practical advice all fundraisers could follow.

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Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’


By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.

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The Salvation Army: UK Christmas appeal

Pack shot


Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.

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Data is gold. But only if you can get to its real value

people crowded onto a truck

by Chuck Longfield

All fundraisers know that their data is valuable. All fundraisers know that developing an existing donor is many times less costly than recruiting a new one. All fundraisers know that fundraising should be integrated, that focusing on the donor is more appropriate than on the medium of communication, that...well, that there are a lot of things we all know full well but we still don’t do the right thing by them. Data is one of these, perhaps one of the most obvious and important.

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