CDE project 3 section 2: putting the principles and actions into practice - step 3

by The Commission on the Donor Experience

Step 3: Decide on what you will measure

CDE project 3 section 2: putting the principles and actions into practice - step 4 and 5

by The Commission on the Donor Experience

Step 4: Report what you find and Step 5: Change something

CDE project 3 section 3: Making it happen

by The Commission on the Donor Experience

We have seen that there are lots of things that you can measure, but you don’t have to measure them all. Just choose one! 

CDE project 3 appendix 1: measurement of satisfaction and loyalty in action

by The Commission on the Donor Experience

There are several companies and a few charities who measure how their customers and supporters feel, using some of the tools we have outlined in this document or their own methodologies. 

CDE project 3 appendix 5: Glossary and appendix 6: sources of further information

by The Commission on the Donor Experience

 Glossary and Sources of further information

CDE project 3 appendix 4: survey findings

by The Commission on the Donor Experience

Fundraisers were surveyed about the extent to which the fundraiser measured how their donors feel, how they used the findings (if they did) and what barriers they have come across.

CDE project 3 appendix 3: sample questions

by The Commission on the Donor Experience

A quick Google search will bring up many sample questionnaires, but for ease we have included a couple here.

CDE project 3 appendix 2: frequently asked questions

by The Commission on the Donor Experience

In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.

M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’

by Jonathon Grapsas

Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.

St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results

by SOFII

St Michael’s Hospital Foundation’s in-depth analysis and profiling of their donor lists has gone a long way towards answering the oft-repeated question: are we marrying the needs of the donor with the needs of the cause in order to achieve a common goal? 

The great donor exodus, and what to do about it. A three-part series from Jay Love

by Jay Love

Jay Love’s revealing infographics have been setting American fundraisers alight recently, with good reason. Why do donors head for the exit? How does our sector’s attrition compare with customers of for-profit businesses? Do larger donors leave sooner? How many donors could you keep, if you just did some things differently?

Now on SOFII, widely respected data specialist and entrepreneur Jay Love explores these seemingly permanent hot topics with two generous helpings of practical advice all fundraisers could follow.

The Salvation Army: UK Christmas appeal

by SOFII

Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.