Events
Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.
Netherlands Red Cross and 3FM: Serious Request
by Mark Astarita
Discover how a partnership between the Netherlands Red Cross and a leading radio station raised serious funds and made a serious impact.
Read moreWoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreStrike Debt: The Rolling Jubilee telethon
by Tain Joliffe
Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
Read moreBritish Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.
Read moreFrom IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu
by Andy McSorley
A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.
Read moreShine: virtual balloon races
by John Grain
What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
Read moreKiKa (Children’s Cancer Free Foundation): Events fundraising success
by Joe Burnett
Discover how a Dutch charity managed to lead the way in both event fundraising and donor relations.
Read moreLesbians and Gays Support the Miners
by Emily Collins-Ellis
A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.
Marie Curie and Yorkshire Building Society – The Hour of Need
by SOFII
Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.
Read moreBlue Cross: Tap Dogs
by SOFII
Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part four
by Joe Burnett
In the final edition of SOFII’s report on the Ask Direct Summer School, we get a sneak preview of an upcoming new series on SOFII from Alan Clayton and an account of Ken Burnett’s closing plenary.
Read moreTwo days in Dublin: fundraising inspiration in Ireland’s capital – part three
by Joe Burnett
In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.
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