Events
Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.
Portuguese Red Cross: the store that sells hope
by SOFII
This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.
Read moreThunderbird School of Global Management: a 24-hour telethon to save their famous tower
by SOFII
There’s not much that’s new in alumni fundraising nor in running a ‘phoneathon’, but a 24-hour telephonic marathon so that you can call all your alumni wherever in the world they might be, that’s an idea well worth trying.
Read more7 days 7 gifts – part of Give India’s ‘joy of giving’ week
by SOFII
Can one person really change the world? Well, as this exhibit demonstrates, he can certainly make a very good start. This is a wonderful example of how one man’s idea can motivate many.
Read moreReprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
by SOFII
This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.
Read moreCoriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics
by SOFII
This exhibit features a novel way of getting the attention of potential donors by sending a pair of denim jeans by mail, with a sponsorship proposal and the message, 'What's in your genes?'
Read moreThe India Giving Challenge
by SOFII
By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.
Read moreJeans For Genes: statues wearing jeans
by SOFII
This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
Read moreThe Beautiful Foundation: building philanthropy in South Korea with Lego block banks
by SOFII
The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.
Read moreDream A Dream: evenings out at the Little Theatre, Bangalore
by SOFII
An inspirational guide to nights out at the theatre, courtesy of Dream A Dream, Bangalore. The annual theatre production is a classic example of an exchange model, where all participants gain value through the collaboration. The audience, adults and children alike, enjoy an entertaining play by a leading theatre group. Dream A Dream is able to raise funds for its development activities.
Read moreUniversity of Washington: ‘stuff the bus’ campaign.
by SOFII
‘Stuff the bus’ campaigns are fundraising events all over North America, each organised entirely by volunteers in their local towns with great success.
Read moreMorinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event
by SOFII
Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands.
Read moreCasa Speranti Edelweiss campaign
by SOFII
Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.
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