Legacy seeds

by John Lepp

‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success.

Shelter: Give People Change legacy proposition and campaign

by Joe Nicholson

In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.

Jewish Foundation of Manitoba: The Book of Life legacy programme

by Kimberley MacKenzie

It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba found the perfect way to do just that. In this case study, Kimberley MacKenzie explains that instead of talking about death, the charity chose to talk about life – through the stories of their donors.

Should you enthusiastically promote legacy giving when people are dying?

by Claire Axelrad

Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.

‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be

by Eifron Hopper

The decision to make a will and leave a legacy is often one that takes a long while. Find out how to engage with your supporters and deliver the legacy messages that will help them to make one of the most important gifts of all.

In lieu of flowers: how to write lively memorial donation thank-you letters

by Lisa Sargent

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.