Multi-media
Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.
St Michael’s Foundation: the Final Piece campaign
by SOFII
Here is another excellent campaign from St Michael's Foundation in Toronto, Canada. Take a look at how this team of savvy fundraisers took a simple poster and re-purposed it into a successful staff event that raised much-needed funds for their latest capital appeal.
Read moreSt Michael’s Foundation Christmas Poster Campaign: Give the Gift
by Joanna Culling
It’s never too early to plan your Christmas fundraising campaign and here’s one from St Michael’s Hospital Foundation in Canada to inspire you. This integrated campaign shows how to entice donors to give to bricks and mortar by focusing on compassion and people.
Read moreRethink Mental Illness ‘find Mike’
by SOFII
Here is the story of Jonny Benjamin's search to find 'Mike', one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn't stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny's hero. It was a brave decision and one that brought many rewards.
Read moreRSPCA: ‘home for life’ scheme
by Alex McDowell
A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.
Read moreMovember: a professional fundraiser’s story of raising money through personal sponsorship
by SOFII
A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
Read moreHandicap International: the Christmas tree bag
by SOFII
A Christmas product that aims to get into six million homes to help disabled children.
Read moreThe Salvation Army: UK Christmas appeal
by SOFII
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
Read moreHEKS charity shop Switzerland: virtual but not traditional gifts
by SOFII
This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.
Read moreThe Art Fund: the battle to save the Staffordshire Hoard
by SOFII
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.
Read moreChildren’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
by SOFII
The Children's Hospital Foundation were convinced that Valentine's Day could have enormous potential for fundraisers. Even though the first attempts didn't live up to expectations, they perservered until, eventually, that vision paid off.
Read moreCasa Speranti Edelweiss campaign
by SOFII
Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
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