Multi-media
Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.
The elephant man: a fundraising success story from 1886.
by Ken Burnett
The extraordinary story of how a successful fundraising appeal transformed the final years of one of the most tragic and moving figures of the Victorian age.
Read moreBosnian Handicrafts: ‘shopping with a purpose’ campaign
by SOFII
This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
Read moreThe Dogs Trust: sponsor a dog scheme, television commercials
by SOFII
These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
Read moreRSPB: brand stretch work
by SOFII
Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.
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