Telephone fundraising
Los Angeles County Museum of Art: capital campaign
by SOFII
How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.
Read moreStrømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
by SOFII
Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.
Read moreBulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
by SOFII
These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
Read moreRSPCA’s ‘sow tethering’ telephone campaign
by SOFII
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
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