Fiona Pattison

Why the dumbest things your smartphone does are the smart things to do

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by Fiona Pattison

Those bright folks at Open Fundraising share with you a cornucopia of their secrets and lessons learned at the cutting edge of donor acquisition. Instead of ‘rushing headlong over the bleeding edge of technology’, study here what you should be doing if you want to recruit new donors in number at such highly agreeable costs it’ll force even your finance director to crack a smile.

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About the author

Fiona Pattison is senior account manager in the mobile phone team at Open Fundraising. Fiona has worked in fundraising – charity and agency side – for seven years since leaving university.