CDE: the donor experience project

Concluding SOFII’s lightbulb moments series.

by Ken Burnett

An engaging Q&A session, lessons for CEOs and boards and the importance of WHY: the last edition of SOFII's lightbulb moments are here.

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How I wrote it: the Make-A-Wish Foundation’s prospect letter

Envelope, front.

by Fergal Byrne

In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.

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CDE project 6 section 5.5: Seven more big things to think about

by Ken Burnett

From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.

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Now added new on SOFII: the penultimate lightbulb moments.

by Joe Burnett

We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.

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CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.

by SOFII

The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.

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Continuing SOFII’s ‘lightbulb moments’ series.

by Ken Burnett

It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.

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CDE project 6. Section 5.4b: the moody leader

by Ken Burnett

In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership. 

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CDE project 6. Section 5.4: an emotional major donor

by Tammy Zonker

With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.

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CDE project 6. Section 5.2: the starfish story

by Robbie Macmillan

A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.

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CDE project 6. Section 4.9: to the edge of acceptability

by Ken Burnett

In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.

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