CDE: the donor experience project
Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland
by SOFII-author
This inspirational case study celebrates the incredible work of Merchants Quay Ireland’s fantastic fundraising team. They transformed the fortunes of this small charity, multiplied its revenue more than tenfold, and provided essential assistance to people experiencing homelessness.
Read moreCDE project 3 appendix 2: frequently asked questions
by The Commission on the Donor Experience
In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.
Read moreCDE project 10 summary: legacies
by The Commission on the Donor Experience
This project will look at the strengths and weaknesses of the current model of legacy fundraising and identify how we make sure that people feel encouraged to include charities in wills.
Read moreCDE project 11 summary: communication with individual donors
by The Commission on the Donor Experience
Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.
Read moreCDE project 14 summary: getting the right people as fundraisers
by The Commission on the Donor Experience
This project will consider the attributes that donors expect to see in the fundraisers they deal with and how recruiting specifically with those attributes in mind will significantly improve the donor experience.
Read moreCDE project 7 summary: companies
by The Commission on the Donor Experience
This project will consider all aspects of the evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved.
Read moreCDE project 1 section 1: rethink language to reflect, respect and engage with the views and feelings of supporters
by The Commission on the Donor Experience
So often people in business inadvertently use language inappropriately, whether as insider speak, jargon, acronyms or just with insufficient thought, consideration or respect. This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
Read moreCDE project 1 summary: the use and misuse of language
by The Commission on the Donor Experience
This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.
Read moreCDE project 5 summary: the supporter’s journey
by The Commission on the Donor Experience
This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
Read moreCDE project 2: fundraising and vulnerability
by The Commission on the Donor Experience
This project will propose updated guidance and recommendations for rigorous best practice in this crucial area, where fundraisers must be seen to be caring, sensitive and above suspicion or concern.
Read moreCDE project 10 section 4 part 4: the organisation’s culture, capacity and experience
by The Commission on the Donor Experience
Creating a positive experience for legacy donors or for those enquiring about becoming such donors requires a much wider contribution and understanding from the organisation.
Read moreThe treehouse of knowledge – the 34 fundamental foundations of fundraising
by Ken Burnett
Of all the nuggets of essential fundraising knowledge buried within all the lists, books and articles ever written, which would be the one list, that you’d choose to hang directly above your space, your workplace? This is that list.
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