CDE: the donor experience project

Now added new on SOFII: the penultimate lightbulb moments.

by Joe Burnett

We bring you the penultimate lightbulb moments: why face-to-face went so wrong, major donor fundraising, the correct use of emotion and communication keys.

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CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.

by SOFII

The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.

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Continuing SOFII’s ‘lightbulb moments’ series.

by Ken Burnett

It's a welcome return of the short but significant insights of SOFII’s lightbulb moments. In videos 19 to 23 you'll learn of fundraising practices both good and bad and be inspired to aim for the former over the latter.

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CDE project 6. Section 5.4b: the moody leader

by Ken Burnett

In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership. 

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CDE project 6. Section 5.4: an emotional major donor

by Tammy Zonker

With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.

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CDE project 6. Section 5.2: the starfish story

by Robbie Macmillan

A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.

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CDE project 6. Section 4.9: to the edge of acceptability

by Ken Burnett

In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.

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SOFII’s letter to the future / 32 lightbulb moments

by Ken Burnett

Just in time for the new era of responsible fundraising: SOFII’s letter to the future comes to you, free, in 44 short video segments that month by month will build into your personal blueprint for transforming fundraising in your charity.

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CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion

by Craig Linton

In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.

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Are you the disrupter, or the disrupted?

by Terry Hunt

The Commission on the Donor Experience could be seen as a watershed moment for the not-for-profit sector. Terry Hunt, partner at The Future Customer gives his candid opinion on the future in a specially-commissioned article.

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