CDE: the donor experience project

Latest insights from SOFII’s lightbulb moments

by Joe Burnett

Here, just added for you: three fundamentals for the new era of responsible fundraising. 

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Latest lightbulb moments

by Joe Burnett

Here’s news of the latest 32 ‘lightbulb moments’ short videos just going live on SOFII . Plus, we’ve just posted two more ‘context-setting’ videos too.

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SOFII’s lightbulb moments - latest videos

by Joe Burnett

Discover more exciting and simple ideas in next four videos of the new series from SOFII: 32 lightbulb moments that will transform your fundraising.

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SOFII’s lightbulb moments - what’s new?

by Joe Burnett

Following on from the introduction to the lightbulb moments and the best case history of all time, we bring you no less than seven new videos that explore the fundamentals of fundraising. Ken Burnett shares lessons from the Commission on the Donor Experience and delivers five really short insights that will transform your fundraising. 

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SOFII’s letter to the future

by Ken Burnett

SOFII’s new video series focuses on fundraising as it should be, while recognising what goes so badly wrong when it falls short. Each month throughout 2018 SOFII will release several of these short videos for you to download and watch as the series builds into a template for fundraising change.

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Are you the disrupter, or the disrupted?

by Terry Hunt

The Commission on the Donor Experience could be seen as a watershed moment for the not-for-profit sector. Terry Hunt, partner at The Future Customer gives his candid opinion on the future in a specially-commissioned article.

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Serve or inspire? That is the question

by Richard Turner

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

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CDE project 6 the full contents and purpose

by The Commission on the Donor Experience

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

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CDE All the project summaries in one report

by The Commission on the Donor Experience

CDE All the project summaries in one report here.

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CDE Contents

by The Commission on the Donor Experience

List of all the CDE project summaries and where to find them on SOFII.

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