Basics of fundraising

How to write a better newsletter

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by John Grain

In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.

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15 things I would do if I were the new head of donor development, part 2

by Ken Burnett

These 15 strategies aren’t the only things I’d do. They may not even be the most urgent things I’d do, or even the most important. But they are the things I’d do that I think would have the most lasting impact, that would make the most difference to converting my imaginary donor development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization, into the finely honed, high-earning core activity that I’d like to leave behind me when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy).

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15 things I would do if I were the new head of donor development, part 1

by Ken Burnett

This list came about when a US journal for fundraisers asked me to imagine I’d just started in a new job, with a clean slate and sufficient resources to set about transforming the donor development function. It’s included here to help anyone in an even vaguely similar situation. And to help me set out my philosophy of donor development.

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The Fundraising Cycle: the shortest book on fundraising, ever

book cover

by Redmond Mullin

Great tips on all you need to make fundraising complete.

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We can boost donor retention. But only if we get smart

The leaky bucket

by Chuck Longfield

Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.

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Presentation: 19 ways nonprofit organisations can use social media to connect with donors

by Tim Bete

This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.

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Lessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s

by Ken Burnett

This article has been on SOFII for some time, but I have a feeling we didn’t actually tell anyone. We hang our heads in shame and urge you to check out some astonishing cigarette adverts – and what campaigners and fundraisers can learn from them.

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Islamic Aid: fundraising strategy

by SOFII

Islamic Aid is an impressive charity that has grown dramatically in the space of just eight years from scratch to raise an income now approaching £12 million. This is the story of how a charity has managed to raise millions, beyond its expectations, through the careful targeting of its audience, by keeping good records of all its donors and ensuring that every donation is maximised through Gift Aid.

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Feed the Children’s ‘baby box’

by SOFII

This is a story of classic product development. The baby box was devised specifically to respond to the need to maintain giving at a time when donor i…

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The 11 pillars of fundraising wisdom – plus the five assumptions that underpin effective fundraising

by Ken Burnett

In this noisy, brash and insincere world, how can fundraisers and their organisations stand out and be understood when much of the ground we would occupy is not our exclusive preserve? Indeed, our traditional territory tends to be crowded with other occupants who also posture, to the same audiences we wish to inspire, as ‘socially concerned’ and ‘worthwhile’, so we nonprofits have to struggle to be distinctive and different.

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