Best of the best
Many times we’ve been asked ‘How do I find the very best of SOFII’s exhibits?’ So look no further, the best of the best are right here. This section honours fundraisers who have really made a difference by creating campaigns that have changed the way we do what we do. If you know of a fundraising promotion or campaign that really was an industry game-changer, please submit it today to be considered for a place amongst the best of the best.
by Ken Burnett
Which, from the all-time best fundraising wisdom and experience ever, are the most precious gems, the absolutely topmost important things every fundraiser everywhere really should know, from his or her first day? Of all the nuggets of essential knowledge buried within all the lists, books and articles ever written, which would be the one list, if room for only one was all there was, that you’d choose to hang directly above your space, your workplace?
This is that list.Read more
Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.Read more
Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.Read more
How very perverse that Dow Chemicals should pay to snoop on organisations working in Bhopal.Read more
by Carolina Herrera
This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.Read more
Newly added to SOFII’s archive of brilliant Amnesty ads from yesteryear is this shocking full page from the mid 1990s. Though distressing, it’s well worth reading and studying.Read more
For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.Read more
by John Baguley
Provided by John BaguleyRead more
Both the text on the envelope and the incentive in this classic direct mail pack from the 1980s have been copied frequently.Read more
The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.Read more