SOFII’s best of the best showcase — introduction and contents
- Written by
- SOFII
- Added
- December 28, 2023
Many times we’ve been asked, ‘how do I find the very best of SOFII’s exhibits?’ So, some time back we created a special category, the best of the best, to corral them.
This section honours fundraisers who have really made a difference by creating campaigns that’ve changed the way we do what we do.
Below is the list of SOFII's best of the best. Which fundraising campaigns do you think are the best? If you want to share your nominations with SOFII's readers, please e-mail carolina@sofii.org
The Best of the best showcase can be accessed here.
NSPCC's Full Stop campaign - SOFII's view
Canadian Physicians for Aid and Relief: plant a tree in Ethiopia
Ryton Gardens: the recyclable mailing
Greenpeace: the optimistic tick boxes
UNICEF: the Change for Good campaign
Help the Aged: ‘You have this gift’ direct mail pack
Amnesty International: the press ads that shook a nation
Bhopal Medical Appeal: long copy press ads
British Red Cross: the appeal that changed fundraising forever
Dr Barnardo’s Homes: four fundraising greats from the distant past
Amnesty International: the pen pack
Greenpeace: the reinvention of face-to-face fundraising
Royal National Lifeboat Institution: the first street collection
Royal National Lifeboat Institution: the legacy letter
ActionAid: the inserts with built-in reply mechanism
Station WDCN: a special thank-you card to donors
The Royal Society for the Protection of Birds: brand stretch
Feed the Children: the baby box
Botton Village: giving donors choices
The National Society for the Prevention of Cruelty to Children: the Full Stop Campaign
World Wildlife Fund: integrated legacy marketing
Multiple Sclerosis Society, Holland: dancing with dad
UNICEF: the card that launched their fundraising
