Many times we’ve been asked ‘How do I find the very best of SOFII’s exhibits?’ So, some time back we created a special category, the best of the best, to corral them.

This section honours fundraisers who have really made a difference by creating campaigns that’ve changed the way we do what we do.

Below is the list of SOFII's best of the best. Which fundraising campaigns do you think are the best? If you want to share your nominations with SOFII's readers, please e-mail joe@sofii.org.

The Best of the best showcase can be accessed here.

NSPCC's Full Stop campaign - SOFII's view

Canadian Physicians for Aid and Relief: plant a tree in Ethiopia.

Ryton Gardens: the recyclable mailing.

Greenpeace: the optimistic tick boxes.

UNICEF: the Change for Good campaign.

Help the Aged: ‘You have this gift’ direct mail pack.

Amnesty International: the press ads that shook a nation.

Bhopal Medical Appeal: long copy press ads.

British Red Cross: the appeal that changed fundraising forever.

Dr Barnardo’s Homes: four fundraising greats from the distant past.

Amnesty International: the pen pack.

Greenpeace: the reinvention of face-to-face fundraising.

Royal National Lifeboat Institution: the first street collection.

Royal National Lifeboat Institution: the legacy letter.

ActionAid: the inserts with built-in reply mechanism.

Station WDCN: a special thank-you card to donors.

The Royal Society for the Protection of Birds: brand stretch.

Feed the Children: the baby box.

Botton Village: giving donors choices.

Dogs Trust: sponsor a dog.

The National Society for the Prevention of Cruelty to Children: the Full Stop Campaign.

World Wildlife Fund: integrated legacy marketing.

Multiple Sclerosis Society, Holland: dancing with dad.

UNICEF: the card that launched their fundraising.

Greenpeace: the legacy beer mat.

Help the Aged: ‘Make a blind man see’ press ad.