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4 pages tagged with Advertising:

  • ActionAid: the ‘postal parent’ advert by SOFII These two black and white ads look dated now, and the first of these at least seems patronising too. But when these ‘postal parent’ advertisements appeared in the UK in the mid 1970s they were state-of-the art, the epitome of direct response fundraising.
  • Advertising’s earliest genius and how he can help your advertisements to work better, predictably by Claude Hopkins You shouldn’t miss Claude C Hopkins’ new book. Actually Scientific Advertising was first published 91 years ago, so new it really isn’t. But if its content is new to you, says SOFII’s reviewer, this concise classic can still teach you valuable lessons to improve your communication skills and enhance your career too. Hopkins was, by rather a long way, the highest paid advertising person of his generation. Find out why here
  • Centennial Parklands Foundation Transplant Appeal by Alex France With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.
  • Who Gives a Crap: the ‘sit down’ by Sue Kershaw Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.