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4 pages tagged with Donor recruitment:

  • Botton Village ‘Frances’ pack by SOFII Botton Village was a pioneer of relationship fundraising. This is fundraising direct mail as it should be – sincere, engaging, heart-warming and very compelling.
  • The National Asthma Campaign: straws mailing by SOFII This revolutionary pack features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.
  • Thinking of investing in segmentation? Be careful of these common and costly mistakes by Charlie Hulme For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.
  • WWF: Virtual Reality Tiger Experience by SOFII Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.