Brilliant use of video

In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.

Alzheimer’s Society Memory Walk campaign

by Katie Simmons

With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.

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Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead

by Joe Burnett

A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba. 

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Habitat for Humanity - Happy Mother’s Day video

by John Lepp

By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.

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IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’

by Spriha Shrestha

For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.

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NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign

by Giles Pegram CBE

This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.

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Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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NSPCC ‘Open Your Eyes’ direct response TV ad

by Giles Pegram CBE

A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.

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NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’

by Giles Pegram CBE

We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.

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NO MORE's Super Bowl 49 PSA: Listen

by SOFII

This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.

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Give Them Refuge Christmas Campaign

by Joe Burnett

Through a hard-hitting and poweful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received, making great use of Facebook’s audience targeting algorithm. The video will make you cry but the results will make you jump for joy

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