Brilliant use of video

In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.

UNICEF Christmas adverts

by Joe Burnett

These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.

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Cesvi: ‘stop AIDS at birth’ campaign

by Joe Burnett

Cesvi launched the first fully integrated fundraising campaign in Italian history that was inspired by the words of HIV-positive child Nkosi Johnson at the International AIDS Conference in Durban in 2000.

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ALS Foundation Netherlands: I have already died

by SOFII

This powerful and moving campaign gives a storytelling platform to people who have ALS.

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Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words

by SOFII

This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.

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A 'hair-raising' message from the Swedish Childhood Cancer Foundation

by SOFII

Don't be afraid to steal an idea. Just make sure you do it right. Here we show you how the Swedish Childhood Cancer Foundation took a concept that fit with their strategy, copied it, and ended up with a stunning campaign that was even better than the original. 

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Help the Oma

by Ben Swart

Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.

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Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII

Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.

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Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign

by SOFII

Please click here to see the award-winning video – full of emotion, powerful images and evocative language – that helped Alex's Lemonade Stand Foundation smash its $40,000 target.

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RSPCA: ‘home for life’ scheme

by Alex McDowell

A superb new service from the RSPCA that takes away the worries and concerns of their supporters, whilst increasing their legacy income considerably.

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At last, some genuinely fresh thinking in press advertising from a charity

by Andrew Papworth

Discover what’s so special about this ad from Sightsavers that it made Andrew Papworth go ‘Wow!’

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