Creative and effective use of data transforms fundraising, yet few organisations claim to be happy with how they use their data and many are well aware they don’t make the best of it. When asked why fundraising results are below par most organisations at some time or other will admit they’re not fully on top of their data. Yet there’s real gold in data, for those who do it right. This showcase features a range of case studies from organisations committed to making the most of their data and several articles from leading experts to show you how to get more from your data.
by Kevin Waudby
In this thought-provoking article, Kevin Waudby shows how great supporter insight can help differentiate your charity from your competitors and be the difference between a supporter giving to your cause instead of theirs.Read more
Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a un…Read more