Denny Hatch
800-year-old direct marketing knowhow, alive and well in the 21st Century
by Denny Hatch
Fundraisers, Denny Hatch reminds you to ‘steal smart!’. It’s just one of his takeaways from this incredible story of the Crystal Cathedral in California and the way it cleverly took cues from an appeal made 800 years earlier.
Read moreDenny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST
by Denny Hatch
Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
Read moreDirect marketing copy and the amazing power of fear
by Denny Hatch
Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.
Read moreThe most successful advertisement in the history of the world
by Denny Hatch
What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.
Read moreTwo of the greatest fundraising letters ever written
by Denny Hatch
In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
Read moreAbout the author
After graduating from Columbia University in 1958, I was drafted into the U.S. army for a two-year stint. I loved it! It was the peacetime army and I acquired skills that lasted me throughout my career: writing press releases; writing, producing and narrating a documentary for the New York Army Reserve; and writing and editing a classical music series for radio station WXQR in New York.
Following the army, I had nine jobs in twelve years in business. I was fired from five of them. Later I went on to save two business and start three others. One of the businesses - the Who's Mailing What? newsletter and archive service founded in 1984 - revolutionised the science of how to measure the success of direct mail. Over the years I have been a publicist, magazine publisher, book club director, agency account executive, copywriter, designer, editor, journalist and marketing consultant.
In my spare time I wrote four published novels and seven books on business and marketing.
