John Lepp
‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment
by John Lepp
In the final entry of SOFII's WoW! competition, we hear from John Lepp, co-founder of Agents of Good about the need to love your donors.
Read moreHabitat for Humanity: Happy Mother’s Day video
by John Lepp
By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
Read moreHumber River Hospital Foundation: Direct mail appeal featuring Humbert
by John Lepp
It's amazing how many capital campaigns bewilder donors with architect’s drawings, graphs and complicated giving levels. But Humber River Hospital Foundation turned their backs on stuffy institutional instincts and introduced Humbert – their storyteller supreme. Meet him here and see the fabulous appeals that achieved 33 per cent growth in giving in less than a year.
Read moreLegacy seeds
by John Lepp
‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success.
Read moreSt. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail
by John Lepp
This warm direct mail appeal has it all. Using great copy and simple and effective design, the appeal begins a beautiful conversation with each donor. Unsurprisingly, the results and emotional responses from supporters of St. Pat’s prove that taking time to craft a special appeal can really pay off. Dive in and get inspired before writing your next appeal.
Read moreThe 10 pillars of great relationships between charities and consultants
by John Lepp
I shudder when people call us consultants – the word has been dirtied by many of them. Excessive billings, talking down to, ignoring, egotism, over use of buzz words...
Read moreJohn Lepp
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