Lizi Zipser

Decolonised fundraising that works: myth or reality?

by Lizi Zipser

How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.

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New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis

by Lizi Zipser

A new study by agency Blue State looks at how people in the UK are engaging with charities. This research into UK giving behaviours, through the cost of living crisis, shows a mood of cautious generosity among the UK public. Click to read an overview then download the full report today.

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Procuración de fondos descolonizada que sí funciona: ¿mito o realidad?

by Lizi Zipser

Lizi Zipser, directora de estrategia global e información en Blue State, analiza las complejidades de descolonizar las solicitudes de fondos y explica por qué hacerlo bien no es tan simple como cambiar la fotografía.

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About the author

Lizi Zipser leads Blue State's global strategy & insights team, and global fundraising practice, ensuring all work is grounded in a firm understanding of audience attitudes, behaviours and societies. She’s been blending psychology and digital innovation to drive impact for over 17 years, working with clients including UNICEF, International Rescue Committee, The UN Refugee Agency, Plan International, Oxfam, Google, the NHS, Marie Curie Care and the Movember Foundation.

Lizi holds an MSc in NGO management from the Bayes Business School's Centre for Charity Effectiveness, specialising in marketing and fundraising. She studied social sciences at LSE, and has an MSc in cognitive neuroscience, where she explored how to harness our biases to improve the effectiveness of creative campaigns.