Lynda Harwood-Compton

Team Trees – digital fundraising success in aid of the Arbor Day Foundation

by Lynda Harwood-Compton

This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.

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About the author

Lynda 38

Lynda Harwood-Compton (she/her) is an award-winning, innovative and published fundraising leader with 18 years’ experience in the charity sector. She currently runs her own fundraising consultancy – Latch Fundraising – and has a track record of leading fundraising teams to consistently achieve and exceed their fundraising targets. 

Lynda also works with SOFII, looking after all of our valued SOFII One Hundred donors. Lynda is experienced in philanthropy, corporate partnerships and trusts fundraising as well as prospect research. She is a skilled trainer and coach, having worked for and with small and large charities such as Guide Dogs, New Horizon Youth Centre, St John Ambulance, Opportunity International and Animals Asia.