Craig Linton
‘Social Swipe’: raising money for Misereor through interactive posters
by Craig Linton
The world's first interactive advertisement display able to accept credit card donations, Social Swipe makes it simple to donate and gives instant emotional gratification to the donor: No wonder over 1,000 people swiped a donation in the first month.
Read moreA simple equation, plus three big reasons to buy this book
by Craig Linton & Giles Pegram CBE
There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.
Read moreCDE project 6 section 4.8: Craig Linton and Paul Stein on emotion
by Craig Linton
In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.
Concern Worldwide Ireland's direct dialogue fundraising campaign: ‘Help a child grow up’
by Craig Linton
Is your face-to-facing fundraising no longer as successful as it was? Is it giving you cause for concern? If the answers are yes, please click here to see how Concern Worldwide Ireland tackled the problem and came up with some brilliant solutions.
Read moreDEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014
by Craig Linton
Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.
Read moreFree Lunch: A case study in Chinese transparency and crowd-sourced fundraising
by Craig Linton
When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.
Read moreHumber River Hospital Foundation: ‘Humbert’ heartfelt message appeal
by Craig Linton
Humbert was created by Humber River Hospital, not only to raise money, but to celebrate the generosity and kindness of their donors.
Read moreRelationship fundraising ignite, part 2
by Craig Linton
In the second part of our Relationship Fundraising Ignite series: the Commission for the Donor Experience, how to build a relationship with donors by asking three questions, and how the Terrence Higgins Trust used relationship fundraising.
Read moreTop tips to help you get the most out of IWITOT
by Craig Linton
SOFII trustee and fundraising consultant Craig Linton shares eight ways to get the most out of your attendance at a fundraising event like I Wish I’d Thought of That (IWITOT). Don’t let the learning end when the session finishes.
Read moreCraig Linton
Relationship fundraising ignite, part 1
by Craig Linton
After the events of the past year in UK fundraising, relationship fundraising is once again a hot topic.
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