Campaigning for social change
Why are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world.
Moving from fairness to openness
by Beth Ann Locke and Jen Love
Exploring the issue of fairness Jen and Beth Ann demonstrate how progress can only come about through inclusive and insightful dialogue within our organisations.
Read moreCreating gender equality in the charity sector
by Lizzi Hollis
A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis.
Read moreRefuge: The Helen Titchener (nee Archer) Rescue Fund
by Louise McCathie
A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
Read moreIt’s just not fair!
by Joe Burnett
What are you doing to combat gender inequality in your organisation? Join SOFII’s campaign.
Read moreWomen’s Aid: Look At Me interactive billboard
by SOFII
An innovative billboard campaign hoping to open a few blind eyes to domestic violence with a novel use of facial recognition technology.
Read moreTrillium Gift of Life Network: ‘bucket list’
by SOFII
This is a great public awareness campaign with interactive use of social media and appropriate targeting.
Read moreAid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message
by SOFII
Clever use of lenticular printing to send kids a secret message that adults can't see in these child-abuse poster ads.
Read more‘Nazis against Nazis’ - not your average walkathon
by Jan Uekermann
The tiny German town of Wunsiedel has for decades seen crowds of neo-Nazis pass through its streets in annual demonstrations, but this time something was different. The town tricked neo-Nazis into raising thousands of euros for an anti-extremist charity in ‘Germany’s most involuntary charity walk’
Read moreStreetDoctors: helping victims of crime
by SOFII
When two young medical students were talking to a group of 11 to 16 year olds they were shocked to learn that either the youngsters, or someone they knew, had been shot or stabbed. That shock led to Streetdoctors, a charity that has fundraising embedded across the entire organisation.
Read moreChildren’s Medical Research Institute: the video that broke the Internet’s heart
by SOFII
Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
Read moreRethink Mental Illness ‘find Mike’
by SOFII
Here is the story of Jonny Benjamin's search to find 'Mike', one of the bystanders as he climbed onto Waterloo Bridge in an attempt to kill himself. Only Mike didn't stand by, he walked up to Jonny, talked to him and, most of all, he listened. Click here to see how Rethink Mental Illness put their brand in second place and helped to find Jonny's hero. It was a brave decision and one that brought many rewards.
Read moreThe ALS (USA) ‘ice bucket’ challenge
by SOFII
You may be sick of hearing about the ice bucket challenge. You may even think it has no relevance to your own organisation. But find out the special characteristics that made it the biggest fundraising idea of 2014.
