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• Royal Ballet and Opera: Annual ‘Pointe Shoe Appeal’ by Lewis Hammond This new addition to our arts and education showcase is a great example of ‘if it ain’t broke, don’t fix it’. The Royal Ballet and Opera have been sending a variation of this successful appeal for over 20 years – allowing many donors to give the gift of pointe shoes.
• The Wizard of Oz – key advice for legacy fundraisers by Chris Millward Join Chris Millward as he steps inside a classic film for take a walk along the ‘yellow brick road’. While doing so, he’ll take you on a journey towards legacy fundraising success.
• The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal by Tom Dixon & Marina Jones Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme. 
• Oxfam: ‘Stay in the Fight’ legacy campaign by Sinem Bilen-Onabanjo This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative. 
• Six essential steps to improving your supporter experience by Natasha Evans Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.
• The key to a successful corporate partnership – finding the ‘sweet spot’ by Keith Kibirango What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.  
• How to write for your most generous eyes and hands by Lisa Sargent Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors. 
• SolarAid: Lighting the way by Richard Turner Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.
• Five key findings from Blackbaud’s 2024 ‘The Status of UK Fundraising’ report by SOFII-author Are you looking for views on the current state of charity fundraising in the UK? Well, look no further. Over 850 fundraisers shared their recent fundraising performance and experience with Blackbaud to help generate this useful benchmarking report. 
• Procuración de fondos descolonizada que sí funciona: ¿mito o realidad? by Lizi Zipser Lizi Zipser, directora de estrategia global e información en Blue State, analiza las complejidades de descolonizar las solicitudes de fondos y explica por qué hacerlo bien no es tan simple como cambiar la fotografía.