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19 pages tagged with Corporate and commercial fundraising:
- Bank4Hope: a new ‘bank’ to enhance transparency and accountability The founders of Bank4Hope aim to manage and continuously develop this ‘bank’ to support the work of charities in monitoring and fundraising. Their goal is to revolutionise global giving.
- British Heart Foundation: the ‘calculate the cost of heart disease’ mailing This is irresistible. How could any cost-conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?
- Cancer Research UK: Slimming World Big Clothes Throw partnership This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!
- CDE project 23: part 2 - project 7 - 10 7. Companies 8. Trusts and foundations 9. Major donors 10. Legacies
- CDE project 6. Section 5.4: an emotional major donor With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.
- Centennial Parklands Foundation Transplant Appeal With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.
- Dream-a-Dream Foundation: ‘dine for a good cause’ campaign Dream a Dream is one of a small but growing band of entrepreneurial Indian NGOs that are building a vibrant and progressive nonprofit sector in India. The idea behind this campaign is simple but stunningly effective, creating a win/win situation for both commercial partner and cause.
- Five steps to creating corporate partnerships Have you seen the little woolly hats on top of Innocent smoothies and thought that’s brilliant? Or perhaps you’ve bought a packet of Pampers that includes a donation to UNICEF?
- Malaria No More and CollegeHumor: malarious Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
- Operation Raleigh: toilet paper mailing Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
- Oxfam: Marks and Spencer’s ‘schwopping’ partnership This partnership between Oxfam UK and retailer Marks and Spencer (M&S) fulfilled the needs of people in the UK and developing countries. The planet was a winner too.
- Shine: virtual balloon races What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.
- SOFII stars: the best of corporate social engagement Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!
- SOS Children’s Villages Belgium: a corporate partnership aimed at six people An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
- UNICEF: the Change for Good® campaign For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.
- United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
- United Way Hungary: ‘why do I help?’ campaign This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
- What do companies want from charity partners? Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.
- Who Gives a Crap: the ‘sit down’ Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
