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6 pages tagged with Donor care:

  • From the Mythsmashers: 'Fundraisers raise funds not friends' – smashing that myth by Lauren McDermott ‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of Mythsmashers at the Fundraising Institute of Australia’s annual conference 2020. 
  • Growing supporter loyalty doesn’t happen by accident by Roger Lawson Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.
  • Oamaru Blue Penguin Colony: ‘Adopt a penguin’ by Simone Owens From the supporter experience edition of I Wish I’d Thought of That (IWITOT) comes a great story of an organisation showing just what providing a brilliant supporter experience means.
  • RNLI: We are one crew by Joe Burnett This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times. 
  • The wit and wisdom of George Smith: infantile musings by George Smith In a piece from 1997, George Smith reflects on how the joy of becoming a grandparent made him more altruistic, and why charities should tap into that well of happiness. 
  • Toronto Dominion Charitable Trust: #TDThanksYou video by Karla Paotonu Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.