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7 pages tagged with Donor care:
- From the Myth Smashers: ‘Fundraisers raise funds not friends’ ‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of Mythsmashers at the Fundraising Institute of Australia’s annual conference 2020.
- Growing supporter loyalty doesn’t happen by accident Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.
- Nothing can or should substitute for philanthropy This is a new, yet old, addition to the Simone Joyaux Archive on SOFII. Written in April 2009, Simone talks about the differences between revenue and charitable gifts, and why customers and donors are not one in the same. She certainly had a point that still rings true today: Nothing substitutes for donors. Nothing. Ever. Never.
- Oamaru Blue Penguin Colony: ‘Adopt a penguin’ We are fundraisers, but we are often donors too. In this case study Simone Owens shares how a day out on her family holiday in New Zealand led to a very special penguin adoption... and a very memorable supporter experience.
- RNLI: We are one crew This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times.
- The wit and wisdom of George Smith - Infantile musings In a piece from 1997, George Smith reflects on how the joy of becoming a grandparent made him more altruistic, and why charities should tap into that well of happiness.
- Toronto Dominion Charitable Trust: #TDThanksYou video Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.
