4 pages tagged with Marketing:
- Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
- Direct marketing copy and the amazing power of fear Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.
- Relationship fundraising and marketing: friends or foes? The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.
- The most successful advertisement in the history of the world What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.