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6 pages tagged with Mid-value donors:
- Baptist World Aid - Growth Giver A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
- Camp Oochigeas: Mid-value direct mail appeal An effective direct mail appeal is a wonderful opportunity to have an emotional conversation with your donors – as well as a chance for you to raise vital funds for your cause. This masterclass in direct mail has everything you need to craft your next engaging, target-busting direct mail pack.
- Exploring the evolution and trends of mid-level fundraising What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
- From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise! Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
- People who have more money can give more away The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
- Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’ Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees.
