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5 pages tagged with Mid-value donors:

  • Baptist World Aid - Growth Giver by Fiona McPhee A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
  • Exploring the evolution and trends of mid-level fundraising by Simon Dickson What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
  • From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise! by Kate Rule Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
  • People who have more money can give more away by Mark Phillips The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
  • Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’ by Karl Tischler Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees.