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13 pages tagged with Product:
- British Heart Foundation: the ‘calculate the cost of heart disease’ mailing This is irresistible. How could any cost-conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?
- CARE packages: returning to their roots In this exhibit CARE looked back at their own history and decided to launch a new and improved version of their traditional CARE packages that were first introduced in 1946. Updated with a modern twist, this campaign demonstrates the future of online giving
- Dr Barnardo’s Homes: the home collecting box The home collecting box remains many people’s closest link with charitable giving. Some collecting boxes are themselves collector’s items.
- Durham Cathedral in LEGO: innovative buy-a-brick fundraising An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
- Handicap International: the Christmas tree bag A Christmas product that aims to get into six million homes to help disabled children.
- How the RNLI made me a donor Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
- Oxfam Canada: the ‘threads of change’ campaign The ’threads of change’ campaign from Oxfam Canada gave their donors the chance to do more than just send money to a cause they love. They were able to send messages of hope to Oxfam projects all over the world.
- Save the Children: knit one save one Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.
- SolarAid: ‘spread the light’ campaign Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.
- Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’) Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.
- The Leprosy Mission: phial of sixpences, from the 1960s The product featured here captured the imagination of a 10-year-old boy who went on to work with some of the most successful fundraising organisations around the world. It’s a simple proposition and an easily usable collecting device with a clear, tangible objective and outcome.
- The Shires of Wood Green An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.
- Youthreach: ‘if I were rain’ publishing for a good cause This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.
