The Shires of Wood Green
- Exhibited by
- August 17, 2009
- Medium of Communication
- Target Audience
- Individuals, regular gift
- Type of Charity
- Environmental / animals
- Country of Origin
- Date of first appearance
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.
Summary / objectives
Wood Green Animal Shelter started in a North London suburb and now operates nationally, providing medical care and finding new homes for animals. Traditional sponsorship schemes didn’t work for them because they only have the animals for a short time. So WGAS created a new kind of sponsorship scheme – a whole new world, based around four animal ‘communities’, to which supporters can contribute on a long-term basis.
The ‘Shires of Wood Green’ is a virtual world comprising Catsville and Dogsbury for the care of dogs and cats, our smaller friends are cared for, obviously, in Smalltown and you’ll find the horses at The Ranch. For just £25 per month, supporters can become a citizen of Wood Green and help them all, not just one animal as is usual in most organisations.
The communities of Catsville and Dogsbury care for and re-home lost cats and dogs. Smalltown is where smaller pets – guinea pigs, hamsters, rabbits, budgies and so forth – are cared for whilst The Ranch is where you’ll find horses, donkeys and other large animals. And for just £25 per month you can become a citizen of Wood Green and help them all, not just one animal as is usual in most organisations.
WGAS and Cascaid have together created a unique product, for a unique organisation. Supporters will be kept in touch through a variety of means including newsletters and videos.
Currently being tested with visitors and through cold direct mail.
This is a completely original concept, quite unlike anything else that is available for or offered to donors elsewhere.