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6 pages tagged with Project 13:
- CDE project 13 section 2: the introduction Supporting a cause you care about can bring benefits and pleasures that can far exceed the satisfaction of a good buy. Done well, each donor should go on a journey: from reassurance, to trust, to growing value (for them and you) to loyalty.
- CDE project 13 section 3: the theory Action, conflict (problem) and resolution (solution). Three simple steps at the heart of how we communicate. And in fundraising terms, three steps which bring the donor and the charity together for mutual benefit.
- CDE project 13 section 4: commercial examples of managing preferences A series of examples of how to manage your donor's preferences.
- CDE project 13 section 5: what can charities teach us about managing preferences? A series of case studies to illustrate the points made in project 13.
- CDE project 13 section 6: bringing it all together Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value.
- CDE project 13 section 7: bibliography The full bibliography for all sources cited in project 13
