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9 pages tagged with Single gift:
- Australian Conservation Foundation: end of year appeal By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
- Book Aid International: the Reverse Book Club This medium level structured monthly giving scheme is a good example of a fundraising product that has been specifically designed to fit the needs of donors to a very particular and specific cause.
- Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
- Greenpeace USA newsletter: the origami whale If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
- Medicos Sin Fronteras: medicine for someone else’s pain ‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
- Mencap: Christmas appeal This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
- Movember: moustache-growing campaign for men’s health
- The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
- UNICEF India: the ‘tele-facing’ campaign This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
