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12 pages tagged with Testing:
- Bring back the indispensable guard book 'There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book.'
- From the Myth Smashers: The long and short of the four-page fundraising letter In this opinion piece, 2024 FIA Myth Smashers winner Miriam Raphael shares an e-newsletter example which backs up her personal belief that you can still get great results… both online and on one page.
- Greater London Fund for the Blind: Christmas card and thank-you card tests Some people were so pleased with their thank-you cards that they rang GLFB to say so. SOFII is sure that when the next batch of mailings land on their doormats the one from GLFB will spark off a fond memory and, therefore, picked up first.
- Investing in testing - part 1 Has the rigorous testing regime that used to pervade in every seriously ambitious charity been allowed to slip in your organisation? Are your trustees afflicted with the ‘lowest possible acquisition cost’ mentality? You must test properly, says Ken Burnett, otherwise your prospects for innovation are reduced to a matter of random chance.
- Investing in testing - part 2 'Why would you spend a big chunk of a slender budget with no immediate prospect of return?' asks SOFII founder Ken Burnett
- It won't work here! Matthew Sherrington is depressed and losing patience with fundraisers who won't try a different idea.
- Muscular Dystrophy Group: envelope test In tests, when groups of fundraisers were asked, ‘which of these five envelopes do you think would provoke the best response?’, they almost invariably opted for the letter that looks most like a letter from a friend.
- Musings of a direct response fundraiser no. 1: revisiting the basics In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…
- Musings of a direct response fundraiser no. 2: finding the ‘sweet spot’ Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.
- The tester’s dilemma: to go on, or give up? ‘When should we accept that our brilliant idea just isn’t going to work?’ asks Ken Burnett in this latest article on testing.
- University of Sheffield: Direct mail – the longer the better? Two page vs. four page letters How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.
- What kind of experience does your donor encounter when making an online gift? Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.
