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7 pages tagged with DM:
- Cesvi ‘thank-you’ campaign One of Italy's largest international aid and development NGOs, Cooperazione e Sviluppo (co-operation and development), or Cesvi, took advantage of their president stepping down to send a simple, effective and personal letter to their 5,000 most loyal donors.
- Direct mail clinic #10 – The direct response super-hack If you’re tired of telling stories from your chief executive or director’s point of view, then you need to watch this video. Because too often, the voices we use (and their tendency to speak professionally) can get in the way of our storytelling AND our fundraising.
- Direct mail clinic #11 – Thank you Congratulations, you’ve made it to clinic #11. That means you have learned a lot about direct response. But as John says himself… this clinic is the most important one.
- Direct mail clinic #9 – How deep is your nerdiness? Yes, John Lepp admits he’s a direct mail nerd. And now that he’s got that confession off his chest, he wants to share as many nerdy fundraising things as possible in this clinic. It’s full of tried and tested direct mail tricks.
- The Zimbabwe Association’s emergency appeal How chance played a large part in raising £10,000 in just one month. Lyndall 'primed the pump' by donating £500 of her own money.
- Why have a board? You have to have a board. That’s what the law says. Any other reason? Well, having a board really does add value – more value than just raising or giving money.
- WWF UK: ‘Year of the Tiger’ Christmas appeal 2009 This campaign was wildly successful. It is an excellent example of how one appeal, with an urgent and compelling message, can be tailored to fit different types of donor. It is also integrated fundraising at its best.
