Bad ads showcase

In this entertaining and informative showcase, Jeff Brooks, creative director of TrueSense marketing in the USA, and others will be highlighting the bad, the ugly and the very worst of fundraising adverts in the hope that we all can learn from the mistakes of others, as well as our own.

This ad imagines donors look like dead bodies

by Jeff Brooks

Jeff Brooks thinks the people at the UN wanted us to take part in events for the millennium development goals campaign, but he’s not sure. They never actually say that. They just hint at it.

Read more

Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon


We love this, but sympathise greatly with its creator, whoever he or she might be. If you know anything about this ad, please share your information …

Read more