Jeff Brooks
26 tips for more effective fundraising writing
by Jeff Brooks
Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible.
Read moreAn ad that unplugs a flood of nonprofit stupidity
by Jeff Brooks
This effort from the Canadian Red Cross shows how an ad writer can get things hopelessly wrong.
Read moreBrand cops mandate stupid Haiti ad
by Jeff Brooks
It would be best not to follow this example of fundraising for the disaster in Haiti. Or so Jeff Brooks thinks.
Read moreCDE project 6 section 4.7: Negative or positive images in fundraising? Some straight talk.
by Jeff Brooks
Sometimes positive images work and sometimes they don't. Same with negative images. Jeff Brooks explains what actually matters with images.
Disaster fundraising at its worst
by Jeff Brooks
After the earthquake in Haiti, it didn’t take long for the bad fundraising messages to crawl out of the woodwork. Here's an example of run-amok abstractionism, from the People of The United Methodist Church. I’m guessing that they had some help from an ad agency on this one. Who else could have screwed up such a simple and compelling message?
Read moreDonor-centric but stupid? It’s possible
by Jeff Brooks
Sometimes a stupid nonprofit ad campaign has an odd little grain of smart in it, like this print ad campaign here on SOFII. Do you agree with Jeff Brooks when he says that it doesn’t quite make it, as a way to raise money?
Read moreGarbage in, garbage out
by Jeff Brooks
Oh dear, oh dear, here’s an award-winning ad that has lost the point entirely. The young people featured make it seem they think fundraising is a bigger enemy than poverty. I’m sure they didn’t mean it – or did they?
Read moreMaking cancer cute
by Jeff Brooks
The ad agency has struck again with this strikingly stupid nonprofit ad. The victim...
Read moreMost stupid ad concept, bar none
by Jeff Brooks
This month, Jeff has identified a particularly bad advert that fails to convey any information about the cause; it also hurts to look at. What do you think?
Read moreNothing is stupid about this
by Jeff Brooks
SOFII regular, Jeff Brooks has identified yet another stupid nonprofit advert. In this example he claims that what could have been an unusual, quirky and ultimately successful fundraising product was de-railed by the self-indulgence of its creators. Do you agree?
Read moreStorm ad that ignores humanity
by Jeff Brooks
If you want to unlock people’s philanthropy, says Jeff Brooks, don’t take the humanity out of your fundraising. Make sure your donors see who needs their help and what they can do.
Read moreStupid misconception about the inner lives of children
by Jeff Brooks
According to Jeff Brooks the slogan ‘it’s easy to convince children that killing is a game’ is breathtakingly false and the premise of this ad is an insanely ill-conceived visual metaphor.
Read moreSufia’s story
by Jeff Brooks
It’s not often that an ad from a nonprofit pleases Jeff Brooks, but Oxfam GB’s story of Sufia has managed to do just that. You can see this triumph here.
Read moreThe ad that trivialises tragedy
by Jeff Brooks
Jeff Brooks has some more severe words for ad agencies and their questionable campaign creations for charities.
Read moreThe Fundraiser’s Guide to Irresistible Communications
by Jeff Brooks
It’s a virtual truism that each generation of copywriters and fundraisers must fight the same battles over and over again. Boards, CEOs, fundraisers change, but the DNA ain’t improving. Now the cavalry has arrived. Enter Jeff Brooks and his new book. At a time when too many pay lip service to becoming ‘donor-centric’ but fail to put it into practice, Jeff gives us the ‘why’ and ‘how’ of creating copy that puts the donor first and foremost.
Reviewed for SOFII by Roger Craver.
Read moreThis ad accuses repressive governments of absent-mindedness
by Jeff Brooks
As with other bad nonprofit ads, the question is this: why resort to abstraction when the truth itself is so powerful?
Read moreThis ad imagines donors look like dead bodies
by Jeff Brooks
Jeff Brooks thinks the people at the UN wanted us to take part in events for the millennium development goals campaign, but he’s not sure. They never actually say that. They just hint at it.
Read moreViolent video explodes nonprofit’s reputation
by Jeff Brooks
Jeff Brooks identifies not just a bad advert but, in his view, an evil one. He argues that this aberration has done lasting damage to the charity’s cause and reputation. Agree or disagree – what do you think?
A number of people have asked if I planned to feature this short film produced for climate change charity 10:10 in this bad nonprofit ad showcase.
Read moreWhat a tangled web we weave when we try to win awards
by Jeff Brooks
Is Jeff Brooks right when he says that these ads are just fishing for awards? SOFII would love to know what you think.
Read moreWhat makes a nonprofit ad stupid?
by Jeff Brooks
Pointing out stupid nonprofit ads tends to generate a lot of controversy. So, I am going out on a limb when I call these things stupid. And I could be wrong.
Read moreWorld’s shortest stupid nonprofit ad
by Jeff Brooks
Sorry if this series offends. It’s meant to provoke, challenge the blinkered and encourage improvement. And its author Jeff Brooks could have said, the world’s stupidest short nonprofit ad. It’s difficult to see how anyone imagined this ad would be a good idea. Well, actually, it’s difficult to see, period. As Jeff says, ‘Get real…’
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