Communications toolbox

How can you raise money for your organisation if no-one knows about the good work you do or the need for funds? In the SOFII communications toolbox you will find some great tools and advice to help you tell stories to your donors that will motivate them to give.

How to be a fundraising hedgehog

by Damian O’Broin

We first published this entry in SOFII’s blog in 2013. We’re not only reproducing it here because we love the title, but also because the answer to the three challenging questions Damian O’Broin poses will be an important tool for the future of fundraising for your charity. And when you’ve found the one thing that can answer all three then you’ve got yourself a hedgehog. So now you just need to read Damian’s article to find out what to do with it...

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SOFII blog: getting along – conflicts among staff

by Kirsten Bullock

Fundraisers are the most important people in a charity. No? SOFII blogger Kirsten Bullock explores this commonly held belief and identifies other areas of conflict between fundraising staff and, well, just about everyone else in the organisation who’s not a fundraiser. She suggests several remedies that could help you build stronger, more effective collaborative relationships.

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Is your logo effective? Tips to evaluate your visual identity

by Julia Reich

As principal of Julia Reich Design, Julia knows all that’s worth knowing about brand strategy, graphic and web design. For the second part of our fundraiser’s toolkit she’s back with tips on how to make sure your logo is representing your charity the best way it can.

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The Effectiveness Project: fundraisers – take notice soon!

by Steven Shattuck

The latest infographic from Bloomerang has some alarming data from the Urban Institute in the USA. Isn’t it time that charities took some notice?

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Five steps to creating corporate partnerships

Innocent drinks

by Jonathan Andrews

Have you seen the little woolly hats on top of Innocent smoothies and thought that’s brilliant? Or perhaps you’ve bought a packet of Pampers that includes a donation to UNICEF?

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How I wrote it: Cerebral Palsy Alliance’s multimedia, email and video

by Jonathon Grapsas

So far in the ‘how I wrote it’ series, we have focused on the traditional form of campaigning. In other words, packages only using the written word. Here we look at a communication package that uses multimedia, email and video.

Here Jonathon Grapsas talks to Fergal about his work for the charity Cerebral Palsy Alliance. Jonathon is based in Australia where he works for a number of local charities.

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Brilliant donor care: 15 steps to make sure your organisation gets it right

by Jonathon Grapsas

Before I launch into some tangible ways to improve the way you deal with donors, let me preface this by looking at the current climate. Just how are charities in different parts of the world interacting with donors on a daily basis?

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How I wrote it: the Amnesty pen letter

by Fergal Byrne & Karin Weatherup

In this, the ninth in a series of interviews with leading fundraising writers, Karin Weatherup talks to Fergal Byrne about the legendary Amnesty pen letter she wrote for Amnesty International – the pack was Amnesty UK’s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.

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How I wrote it: the Salvation Army UK’s first large-scale cold mailing

by Pauline Lockier

In this, the fifth of a series of interviews with leading fundraising writers, Pauline Lockier talks to Fergal Byrne about a fundraising appeal letter written for the Salvation Army in 1990 which subsequently became their control for eight years. In this conversation Pauline tells Fergal how she wrote the letter and what really matters in making sure this kind of letter is a success.

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In search of baubles

by George Smith

Now, as part of SOFII’s continued commitment to fine writing we further celebrate the brilliance, wit and wisdom of George Smith with a series of articles taken from his last book, Up Smith Creek. We start with a seasonal article that first appeared in Professional Fundraising magazine in February, 1997 – and it’s just as relevant today.

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Major contributors to this section

George Smith

A legendary marketing/fundraising guru and curmudgeon.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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