Crisis fundraising
The coronavirus outbreak was a turning point for all of society and so many lives were forever changed by the events of 2020. But this presented an opportunity for fundraisers - to be better, bolder, more creative and to harness our power of solidarity. In this series, SOFII demonstrates how charities can make the most of times of crisis by banding together and producing transformative fundraising.
Cork Simon Community: Small-scale pandemic crowdfunding
by Emma Doran
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
Read moreOmicron variant, new restrictions and failings of leadership. What should fundraisers do now?
by Mark Phillips
Will the Omicron variant and government responses to it, have had a negative or positive impact on donor needs and attitudes to giving? This video tells all – and crucially Mark provides an update on the kind of results they’ve seen recently.
Read moreGreenpeace: Face-to-face reinvented during the pandemic
by Shabby Amini
With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition.
Read moreWWF Norway: the ‘Name’ campaign
by Ina Toften
Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
Read moreFrance générosités: Vos dons agissent (Your donations have an impact)
by Corentin Hue
Discover how France générosités tapped into the spirit of generosity generated by coronavirus and engaged thousands of young people and bring them closer to the concept of giving.
Read moreWhat are the long-term effects of coronavirus on fundraising?
by Mark Phillips
What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.
Read moreSaigon Children’s Charity: Hybrid fundraising ball
by Quynh Nguyen Thi Lam
Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.
Read moreFundraising and giving during COVID - a report from the CIOF
by SOFII
The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.
Read moreGreenpeace Canada: Coronavirus legacy campaign
by Tristan Woodford
How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.
Read moreBorn Free Foundation: Life in lockdown video campaign
by Fatima Talidi-Marrero
Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!
Read moreDiabetes UK: One Million Steps Challenge digital pivot
by Gemma Reeve
How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event.
Read moreSavvy students volunteer to help charities in times of crisis
by Anna McDaid
Studenteer pairs student volunteers looking for professional experience with charities that have been impacted by the coronavirus pandemic. This is a smart collaboration, in a time of crisis.
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