Fundraising and giving during COVID - a report from the CIOF

In a detailed and extensive report, the Chartered Institute of Fundraising (CIOF) gathers voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers because after a difficult time, the future really is looking bright for fundraising.

Written by
SOFII
Added
October 07, 2021

‘While our ability to ask and engage people over the last 18 months was more different to any previous time that most of us can remember or imagine, there was one thing that seems to have remained a constant: when excellent fundraising is able to happen, people will give.’

Daniel Fluskey, head of policy and external affairs at the Chartered Institute of Fundraising, sums up the current status of fundraising and fundraisers nicely in the introduction to this latest extensive report titled Fundraising and giving during COVID. We are extremely grateful to the CIOF for allowing us to share this useful report. 

It brings together a wide range of voices to explore how the coronavirus pandemic has impacted fundraising and giving, but it also shows what the future may look like. You will hear from the likes of James Briggs, co-founder of Open; Monwara Ali, director of the Walthamstow Community Hub; our friend Richard Spencer of About Loyalty; Helen Mackenzie, founder of Purity Fundraising; and SOFII’s own Ken Burnett; plus many more. 

From telephone fundraising to community collaborations, individual giving to the way the future of fundraising could be very different to how it looked 18 months ago, this report covers a lot of ground and is a perfect road-map for any fundraiser hoping to make sense of a strange time. As Daniel Fluskey says:

One thing is clear at the moment, that there is not one single answer to ‘what happened’ and ‘what does it mean’, but multiple answers that are unique to each charity and cause. We hope these varied perspectives and insights will help you get a better understanding of giving during the pandemic, and be a source of inspiration for future decisions, strategies and expectations.’

Click here to read the report.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Stop f***ing about with your logo and stick to fundraising instead

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.

Read more

Cinq choses à savoir sur les crypto-monnaies

Les crypto-monnaies peuvent-elles représenter une nouvelle source de revenus pour les ONG ? Cet article explique leur fonctionnement et comment elles peuvent être bénéfiques pour les organismes de bienfaisance.

Read more

Cresce la paura e si ritorna ai bisogni di base: seconda settimana del monitoraggio circa il sentimento comune sul coronavirus

Ecco un articolo interessante per chi è curioso di comprendere le scelte compiute dai donatori durante la pandemia. Scelte ancora attuali che ci aiutano a capire come l’essenziale sia sempre la scelta prioritaria.

Read more

An important announcement from SOFII

After 15 years of curating great fundraising ideas, inspiration, and resources for fundraisers all over the world, SOFII’s co-founder and trustee Ken Burnett has retired from The SOFII Foundation board. 

Read more

Don’t be tone deaf on Ukraine

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

Read more