‘While our ability to ask and engage people over the last 18 months was more different to any previous time that most of us can remember or imagine, there was one thing that seems to have remained a constant: when excellent fundraising is able to happen, people will give.’

Daniel Fluskey, head of policy and external affairs at the Chartered Institute of Fundraising, sums up the current status of fundraising and fundraisers nicely in the introduction to this latest extensive report titled Fundraising and giving during COVID. We are extremely grateful to the CIOF for allowing us to share this useful report. 

It brings together a wide range of voices to explore how the coronavirus pandemic has impacted fundraising and giving, but it also shows what the future may look like. You will hear from the likes of James Briggs, co-founder of Open; Monwara Ali, director of the Walthamstow Community Hub; our friend Richard Spencer of About Loyalty; Helen Mackenzie, founder of Purity Fundraising; and SOFII’s own Ken Burnett; plus many more. 

From telephone fundraising to community collaborations, individual giving to the way the future of fundraising could be very different to how it looked 18 months ago, this report covers a lot of ground and is a perfect road-map for any fundraiser hoping to make sense of a strange time. As Daniel Fluskey says:

‘One thing is clear at the moment, that there is not one single answer to ‘what happened’ and ‘what does it mean’, but multiple answers that are unique to each charity and cause. We hope these varied perspectives and insights will help you get a better understanding of giving during the pandemic, and be a source of inspiration for future decisions, strategies and expectations.’

Click here to read the report.