Crisis fundraising

The coronavirus outbreak was a turning point for all of society and so many lives were forever changed by the events of 2020. But this presented an opportunity for fundraisers - to be better, bolder, more creative and to harness our power of solidarity. In this series, SOFII  demonstrates how charities can make the most of times of crisis by banding together and producing transformative fundraising.

People who have more money can give more away

by Mark Phillips

The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.

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Why coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising

by Daniel McDonnell

The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.

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Should you enthusiastically promote legacy giving when people are dying?

by Claire Axelrad

Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.

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The Olive Cooke story

by Ken Burnett

How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.

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Marie Curie: Alpaca Meet & Greet

by Meredith Niles

Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.

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The pandemic: where has fundraising been, where is it going and where should we be focusing now?

by Giles Pegram CBE

Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.

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Furloughed Fundraisers Chat: A safe space to be

by Claire James

In a time of crisis for fundraisers, a wonderful group of furloughed charity professionals have gathered together on Facebook to help and support one another.

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IWITOT 2020: Sweet Farm’s Goat 2 Meeting

by Joshua Leigh

For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.

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SAVE FINZ: Emergency direct mail appeal

by Joe Burnett

Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.

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The Great Bungay Duck Race: Virtual success in 2020

by Joe Burnett

How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.

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The Good Suspended video series part two - three more fantastic little films

by Francesco Ambrogetti

There is nothing ordinary about how these people are reaching out to help others. Innovation, kindness and generosity abound in these three videos celebrating the unsung heroes of the coronavirus pandemic.

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Bhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price

by Ken Burnett

In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.

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