Crisis fundraising
In this showcase SOFII demonstrates how charities can overcome crises by banding together and producing transformative fundraising. You’ll find inspirational examples from the Covid-19 pandemic, as well other campaigns that show how fundraisers have produced emotional and effective appeals in a time of crisis.
Pivoting and pirouetting: how face-to-face got the moves during coronavirus
by Daryl Upsall
Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
Read morePeople who have more money can give more away
by Mark Phillips
The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.
Read moreWhy coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising
by Daniel McDonnell
The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.
Read moreShould you enthusiastically promote legacy giving when people are dying?
by Claire Axelrad
Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.
Read moreThe Olive Cooke story
by Ken Burnett
How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.
Read moreMarie Curie: Alpaca Meet & Greet
by Meredith Niles
Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
Read moreTrends of the Covid-19 pandemic on fundraising in the UK and the USA
by Daryl Upsall & Jorge Hernando
Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?
Read moreFurloughed Fundraisers Chat: A safe space to be
by Claire James
In a time of crisis for fundraisers, a wonderful group of furloughed charity professionals have gathered together on Facebook to help and support one another.
Read moreSweet Farm: ‘Goat 2 Meeting’ digital fundraising
by Joshua Leigh
For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.
Read moreSAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreThe Great Bungay Duck Race: Virtual success in 2020
by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
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