Crisis Fundraising
The coronavirus outbreak is a turning point for all of society. It seems increasingly that our lives will be forever changed by the events of 2020. But this presents an opportunity for fundraisers - to be better, bolder and more creative and to harness our power of solidarity. In this series, SOFII will lead the way in demonstrating how charities can make the most of this time of crisis to band together and produce transformative fundraising.
The Olive Cooke story
by Ken Burnett
How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.
Read moreThe Salvation Army: Coronavirus response campaign
by Gemma Reeve
This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.
Read moreMarie Curie: Alpaca Meet & Greet
by Meredith Niles
Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
Read moreTrends of the Covid-19 pandemic on fundraising in the UK and the USA
by Daryl Upsall & Jorge Hernando
Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?
Read moreThe pandemic: where has fundraising been, where is it going and where should we be focusing now?
by Giles Pegram CBE
Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
Read moreFundraising successes at a time of catastrophe - part one
by Ken Burnett
Across the globe fundraisers are responding to the coronavirus pandemic in innovative and inspirational ways. In the first of two articles, we bring you their stories.
Read moreFurloughed Fundraisers Chat: A safe space to be
by Claire James
In a time of crisis for fundraisers, a wonderful group of furloughed charity professionals have gathered together on Facebook to help and support one another.
Read moreIWITOT 2020: Sweet Farm’s Goat 2 Meeting
by Joshua Leigh
For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.
Read moreCharities... the new supermarkets?
by Richard Spencer
Can charities take on the role of supermarkets in the time of coronavirus? This is the question asked by our friends at About Loyalty.
Read moreSAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreThe Great Bungay Duck Race: Virtual success in 2020
by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreThe time for leadership - giving in the time of coronavirus
by Mark Phillips
The latest body of research by Mark Phillips and Bluefrog Fundraising highlights the need for leadership at a crucial time for fundraisers.
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